4 Steps to a Successful Worldwide Deployment of B2B Marketing Automation

In my current job, I have had the delight measure of speaking with numerous business and B2B marketers from around the world. And I’ve learned something crucial along the way—many companies seem to experience the same woes when it comes to implementing their B2B marketing automation solution, especially those who attempts to deliver it on a worldwide scale. Why is this a common scenario? Two of the biggest problems I’ve seen are a lack of a resonation in deployment strategy and a lack of alignment within inside the organization.

But, believe me, we can move past ahead of this! How? By following a formula in achieving deployment success. According to research study of Marketing Leadership Council, the structure for successful B2B marketing automation deployment consist of:

50% of your success is from institutional compatibility
20% of your success is from your B2B marketing tools, and
30% of your success is from the methods in implementing these tools.

4 Steps in Worldwide B2B Deployment Success

Whether you’ve purchased or inherited a B2B marketing automation solution and are now tasked with going worldwide, we’ve outlined the key components for a successful worldwide deployment. Going worldwide with B2B marketing automation needs a broader set of cognition that covers not only issues related to determining and editing differential, regional business personas, but also the present challenges inhibited in managing your B2B marketing operations.

Here are four keys to follow worldwide B2B marketing automation success:

Ask the appropriate and accurate questions

Acknowledge the unique challenges that your company could probably face before rolling out a worldwide deployment strategy. Ask yourself:

What is our present size and growth potential in the future?
Has our business tried deployment in the past? If so, what worked and what didn’t?
In real situation, how long is rollout going to take us?

Select a good business deployment method

Time and cost are two considerations small business executives are most concerned with when selecting this worldwide deployment method.

Decentralized Function: A decentralized function allows companies to implement new B2B marketing automation platform across different locations simultaneously, since each location has its own deployment and marketing team.
Centralized Function: A centralized deployment function also creates more consistent reporting because the back office or individual is handling all of the major business decisions applicable to new B2B software implementation.

Manage organizational preparedness

Managing B2b marketing automation software into a big and small business requires more than just technical staffs. Beyond the technical aspect lays the political and cultural aspects that come with any change to the status quo.

Measure vital metrics

Before getting started with worldwide deployment, it’s crucial for some small business to outline and settle on success metrics for all locations to use. Otherwise, each location will naturally adopt their own metrics and there will be a lot of inconsistencies around the company.

Learn more about how to enable your business to have a successful worldwide deployment of B2B marketing automation.