5 Ways to Get Started With Warm Loop in B2B Marketing

We have come a long way and we have witnessed how our life was before Google, or even before Twitter and LinkedIn or Facebook. It is kind a difficult to imagine the environment without them now.

Relatively, we have also notice how traditional B2B marketing works, and how we market today with the purpose to get to Warm Loop B2B Marketing to produce more revenue. Inside out, with a Warm Loop B2B Marketing approach, B2B marketers are the one who are responsible in branding and product updates, and the need to watch customer reaction and interest is hanged to B2B marketing, to ensure their B2B sales funnel doesn’t have any holes.

There will no lead is left behind attitude will be the one to start the Warm Loop B2B Marketing:

Data Management: Efficient and Effective data management is vital for any Marketing firm. B2B Sales and Marketing need to gather data that is most important for their relative function. Effective data maintenance and collection are also needed in ensuring database integrity for B2B customers and B2B leads. Make sure you have a process in place to keep your data clean and standardized.

Lead Scoring: Build a good lead scoring program in your process. Lead scoring is a process of identifying the sales readiness of leads using predetermined scoring methodology and ranking them accordingly. Keep in mind that it is a repetitive process in and that once you have lead scoring defined and working, you have to make sure you revisit and enhance it from the information you have collected over time.

Lead Nurturing: As a general lead nurturing rule, there should be no place in the buying process where leads just “sit,” and you should have only one lead stage value for leads being nurtured. All other lead status values should have a time limit, and leads that sit idle past the deadline should be automatically recycled for further nurturing. In sum, lead nurturing ensures movement and interaction with prospects, even if they are not ready to buy or sales does not engage.

B2B Sales and Marketing Alignment: B2B Marketers today need to share their pipeline information with the Sales Team, and on the other hand, B2B Sales should share the information back with the Marketing. This is to gain and get insight into which marketing campaigns are having impact. Communication is the key which brings true B2B sales and marketing alignment.

Reporting for Return Of Investment: These days where CEO demands accountability, and if you have to justify 10000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. Your CEO would love to know how many opportunities were created, and definitely, how much revenue did we close as a result. Reporting in this matter should be able to evaluate the effectiveness and ROI of any B2B marketing investment.