Auditing Social Media Content

Before anything else, know what is the present social media you are using that works best for you and then your create can your social media marketing plan. Social media marketing plan requires you to figure out who are occasionally using a certain site in reaching you via social media.

In conducting the audit, you must always have it in your mind a clear view of every social account you have with your business. Thus, monitor who runs or control them and what function they serve. This dynamic inventory should be consistently maintained as you measure your business. 

It must be clear to which account you have needs to be calibrated/updated and which has to be deleted at once. In the case wherein there is fraudulent accounts from your business, reporting it is a priority to ensure that you are the only one who are sending authentic and approved message.

Creating the mission statement in each social network profile is a vital role of your social media marketing plan. For example, if you are using LinkedIn, it can help you establish a very specific goal using such social media. This becomes a foundation of which your social media sites is in if ever you will lose track of your actions. It will also force you to rethink that not every social network is good for your business. Instagram might be great for selling personal products. But for office supplies, Google+ might be a better medium. The time you need to take for the purpose of your social media profile should not be taken for granted and if your can’t figure it out, you should delete it as well.

Studying your audience on each profile will help you in drawing out the mission statements. One good site is Forrester’s Social Technology Profile Tool. Your audience can be classified into seven levels on how they engage with technology and the data for that can be provided by this tool. In doing so, you will be able to gain a clear perception on how you can stand your social profile with your customers.