Creative Subject Lines in Reviving Email Conversations
Business related emails are easy to send, but the truth is, it’s not easy to perfect. According to Radicati Group’s 2015 Email Statistics Report, business professionals receive an average of 88 business related emails in a day. The challenge with this number is how should B2B email marketers stand out? What are the chances of your email being read? Should you rely on the send and opened ratio? I think not, to make sure your email will be read, you have to make an engaging and reviving email subject line.
Email subject lines are meant to give life and interest to the email message that you are sending. This is because most of the email marketer’s assumption that if someone replied to their email, it always means their prospect is interested. What happens if the conversation ends? What could be the reason your prospect has gone silent? To stop asking, below are creative email subject lines used by our marketing team leaders to restart a stalled conversation without getting lost in the noise.
“Re: <your last email>”
Your prospect cannot always remember the last conversation they read from you. They would give top much effort remembering the details and sometimes the subject itself. So you can help them remember the previous interaction right into the subject line.
“Here’s the [resource] you were asking”
If your recipient ask for more specific information about your product/service, and it took you long time to find it leaving the conversation dry.
“Still on the track for [goal]”
Often prospect are not interested in reading or not interested at all but inexplicitly did not said it in their email replies, you can check them out again using the above subject line.
“This will only take 26 seconds”
Business people are busy as always, make your email short and simple. Adding a value of time in the subject line will hit the target.
“Any, questions?”
People love seeing their own name. Get their attention by including their name in the subject line and ask how you can help.
“Some thoughts on [problem]”
Some recipient isn’t ready to move the conversation. Give them insights about the industry you are in and little by little move the talk to business.