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Tips in Working the Social Selling in LinkedIn Profiling  

  Social proofing in B2B marketing is essential because you represent not only yourself but the wholesome image of the...

Creative Subject Lines

Creative Subject Lines in Reviving Email Conversations

Business related emails are easy to send, but the truth is, it’s not easy to perfect. According to Radicati Group’s...

Brand Identity in B2B Marketing

9 Questions before Working your Brand Identity in B2B Marketing  

  B2B marketing requires strong foundation of its brand. In fact, a survey says that 8 out of 10 B2B...

sales and marketing help each other

How Sales and Marketing Help Each other in Closing a Deal  

In the in sales journey in business, closing the deal is the most critical pace of any sales people can...

Overcoming Sales Objections

3 Unobjectionable Sales Tactic in Telemarketing: When and How to Use them  

  Telemarketing in B2B marketing always encounters the struggle in closing sales. There can be at least five hundred and...

blogging productivity

10 Tips to Increase Blogging Productivity in Content Marketing  

  Blogging as part of content marketing takes a lot of time in production. All the while, there can be...

preparation on black friday

A Savvy Planner for Holiday’s Campaign in Multi-channel Marketing  

  Holiday season is coming, and marketers are preparing to have the year-end strong and prosperous. Just like your holiday...


A Simple Way to Calculate the ROI of Your Marketing Investment  

  Traditional marketing requires you to calculate the ROI by measuring how much sales increased aftermath. Downside is, you cannot...