The Sooner You Know these Mistakes in Email Marketing, the Better

Connecting as described by Daniel Fagella, is the second phase of emailing quadrant in email marketing. During this phase, optimization process happens. We are building the best initial relationship with the prospect as possible through automated follow-up sequences and communications based on their prospect type and behavior during this time.

Understanding the appeal of motives of prospects is done before converting them into an initial buyer to an up-sell or retention strategy. During this phase, we understand the unique characteristics to employ the next best move for this type of customer. Some errors can be observed in this phase as follows:

More over, having these corrected will make the email experience from prospects quite a lot easier that what it has been before.

 

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