The Benefits in Expressing Empathy To Your Prospect
In B2B marketing, dealing with ton of negative prospects and some of them are demanding in a way that we were unable to deal with what they’ve got. Yes, some prospects may vary from one another. Our ability to deal with their demands makes it more difficult when we can’t even handle ourselves at the right moment.
In building connections and relationship, our ability to understand and put ourselves in someone’s position takes a big part. It affects how people perceive us –both personally and professionally.
But marketers would sometimes don’t an effort in dealing with some fussy prospect. If it is empathy that is your marketers is struggling with. We have prepared some solutions, based on our study with our own team in dealing with empathy to our beloved prospects.
Listen carefully –before we devote ourselves in filling the customer with information. We ask them want is it that we can do in improving their sales or contact business information campaign. Some customer may hung up immediately but some are just those who needs help in understanding what is it the multi-channel marketing beneficial in their industry. We allow them to throw their point so that we can do evaluation on how we deal with them.
Keep an Open Mind –our marketers are supposed to promote our service in telemarketing. But it does not end with that, we too see the strength and weaknesses of our colleagues so that we can ensure good follow-ups. We remove bias with our competitors and help whatever the situation a prospect will give.
Ask Questions –if they don’t tell it. Ask them, there is no other way. If our marketer does not fully understand our prospect calling, we will try to connect them to someone else who can manage their call. We don’t give too much time in explaining, but rather listening and asking.
To conclude, the more we understand our prospects, the more it will be converted to a lead. This way, it is easier to communicate and elate to our business clients.